2024: The Year of the Paris Olympic and Paralympic Games and Capri-Sun’s Free Sports Session Campaign

As the world gears up for the highly anticipated Paris Olympic and Paralympic Games in 2024, Capri-Sun is excited to announce its upcoming Free Sports Sessions campaign, set to launch later this year. The campaign aims to provide access to sports clubs for kids and families who may not otherwise have the opportunity to attend such clubs, in alignment with the spirit of inclusivity and sportsmanship championed by the Olympic and Paralympic Games.

Invitation to British Judo Affiliated Clubs

In an effort to make this initiative a resounding success, British Judo affiliated clubs have been extended a special invitation to join the campaign. By participating, clubs will not only contribute to promoting a healthy and active lifestyle but will also open their doors to potential new members, thereby enriching their club communities.

Benefits of Participation

By being involved in Capri-Sun’s Free Sports Sessions campaign, British Judo affiliated clubs can reap a multitude of benefits, including:

• Association with a Leading Brand: Capri-Sun, the number one branded kids’ drink in the world, brings with it widespread recognition and trust.
• National Exposure: With the campaign being of national scale, participating clubs can expect high levels of distribution and awareness, potentially leading to an influx of new members.
• Inclusivity and Access: The campaign’s focus on introducing young children to new sports, especially those who may face barriers to accessing sports sessions, aligns with the values of equality and accessibility.
• Membership Growth: The free sessions present a prime opportunity for clubs to attract and sign up new members, further strengthening their community and impact.

Campaign Mechanics

The mechanics of the campaign are designed to be simple and effective:

1. Purchase: Customers can buy a multi-pack of Capri-Sun.
2. Redemption: Upon purchase, they can scan the barcode on the pack.
3. Registration: After scanning, they can register their details and generate a unique code to claim a free session.
4. Redeem: Finally, they can choose their desired session and redeem it with the sports provider.

Timeline and Participation

The Free Sports Sessions campaign is set to launch in May and will run through to September. However, for British Judo affiliated clubs to be actively involved in delivering these sessions, confirmation of participation is required by the 31st of January, 2024. This early confirmation will enable seamless integration and planning, ensuring a successful and impactful campaign.

Capri-Sun looks forward to partnering with British Judo affiliated clubs to make the Free Sports Sessions campaign a remarkable opportunity for children and families to engage in sports, fostering a legacy of health, inclusivity, and community spirit in the lead-up to the Paris Olympic and Paralympic Games 2024.

Register your club here before the end of January to be a part of this scheme

If you have any questions about the campaign please email charlotte.brown@drg.co.uk or sarah.hydes@drg.co.uk.