Email is a great way to keep members and subscribers updated with all the latest news from your judo club.
You can create attractive newsletters that are distributed on a regular basis or one off broadcasts to promote a particular event.
Email Marketing Providers
MailChimp, Mailrelay and Reach Mail offer free of charge services which you can use to send out large email broadcasts and newsletters.
You may need to pay to access all the features that these platforms provide, so make sure you understand what you are signing up for when you register.
Setting up a Newsletter
Most email marketing providers will have a have a selection of newsletter templates which you can edit to suit your needs.
It is important to ensure that you have a sufficient amount of relevant and informative content that your recipients will find useful and beneficial. This may include a ‘save the date’ notice for your club’s end of year awards or a new coach being announced at your club.
If your club has any sponsors or partners, take the opportunity to publicise them by including their details in your newsletter.
Try and ensure that all of the content in your newsletter has is concise and has a clear and engaging call to action that links them to your club’s website. This will save space in the newsletter for other content and will help keep it neat and tidy visually. Hyperlinks such as “Read more >>>” and “More info here” are good ways to link people through to your club’s website.
